Sublimes Enterprises is a UAE group of companies that owns and operates established brands across technology, mobility, wellness, value commerce and artificial intelligence — delivering real products and services that add everyday value to people and businesses across the Emirates.
Sublimes Enterprises is the corporate group brand. It is held through two licensed UAE entities — Sublimes Enterprises FZE (SRTIP, Sharjah) and Sublimes International Limited (Innovation City, Ras Al Khaimah) — which together operate the portfolio and present it through one hub.
Five businesses, each with its own customers and expertise. Explore any brand and continue to its own website.
The group's technology and digital-services business. It helps start-ups, SMEs and established companies turn ideas into professional brands, websites, apps and online customer experiences — and grow them through campaigns and consultancy.
Visit Sublimes Technology ↗A unified automotive platform being built to connect vehicle owners, dealers, garages, service providers, communities and automotive commerce — making ownership, services and car discovery more accessible across the GCC.
Explore Sublimes Drive ↗A natural wellness and personal-care brand developing herbal products for everyday health, hair, skin and vitality — combining carefully selected natural ingredients with practical formulations for modern routines.
Discover Origino ↗The UAE's clearance marketplace, where every deal is offered at a minimum 50% discount. It helps retailers and distributors recover value from surplus and clearance stock, and helps shoppers access premium products for less. Groceries are live now; more categories are coming.
Shop NOSS ↗A smart business platform where specialist AI agents work together across strategy, research, marketing, content, sales and operations — a connected AI team that understands your organisation and helps move work from planning to execution.
Discover 3rd Desire ↗Every brand serves a distinct market, but the portfolio shares one operating philosophy — and each brand draws on shared capability in technology, brand, e-commerce, marketing and automation.
We bring together strategy, brand, technology and operations to develop businesses from concept to market.
Identifying opportunities and building the positioning and commercial foundation to enter a market.
Designing and developing platforms, websites, apps, e-commerce and intelligent business tools.
Creating identities and experiences that communicate value clearly and consistently.
Running direct-to-consumer products, e-commerce and multi-vendor marketplace operations.
Applying AI to research, content, communication, operations and decision-making.
Supporting acquisition, partnerships and market expansion across the portfolio.
We work with partners across technology, commerce, mobility, wellness and AI — strategic partners, retailers and distributors, manufacturers, investors, suppliers and enterprise customers.